Itohkyuemon is, first and foremost, a Kyoto tea merchant, having been in that business since all the way back in 1832. In the modern era, however, matcha isn’t just a drink, it’s also one of Japan’s ...

Houston pop-up Matcha Girl was at the center of controversy for poor quality matcha, cultural appropriation and high pricing.

This deep cultural heritage makes matcha a big deal here. While you’re in Kyoto, definitely make time to try out some of the amazing matcha desserts in town. Here are some of my favorite confectionary ...

Matcha leaves were first studied in 10th century China by Japanese Zen Buddist monk Eisai, adds Salazar. He brought them back to Kyoto, Japan, where he was credited as the first person to grind ...

Bangkok is buzzing with matcha magic! From its rich umami flavor – a perfect balance of sweet, sour, salty, and bitter ...

Leonessa serves cocktails with rooftop views, 12 Matcha caters to green-tea obsessives and more restaurant news.

For dessert, find soft serve in flavors like ... goal is to give customers the “feeling they’re actually in Kyoto having a matcha, but at the same time, they could be studying, they could ...