Teahouses and other businesses in the U.S. are bracing for a shortage of matcha, the bright green powder imported from Japan ...

A global matcha shortage is expected this spring, according to multiple reports. However, experts note that matcha lovers ...

Matcha is growing in popularity, with many consumers switching their daily coffee for the green tea. We delve into why ...

Base Design has collaborated with the New York-based matcha company on building a distinctive brand from the ground up ...

From matcha pancakes to matcha skincare and Blank Street’s viral Daydream Latte, it’s safe to say that the matcha craze is ...

It might be almost impossible to scroll through social media without seeing a "milky jade green cup of matcha latte" these days, said Medina Azaldin in Harper's Bazaar. However, the origins of the ...

Are you searching for a fresh nail vibe to rock this Spring? Look no further than matcha nails! If you’re unfamiliar with matcha nails, the concept is just what it sounds like, a nail color that ...

Matcha may have been around for nearly a thousand years, but it seems like the ancient green tea powder drink has never been more popular — here, anyway. It’s turning coffeehouse and tea shop ...