In fact, the Japan Times reported that, while the country’s consumption has declined, the matcha frenzy has skyrocketed ...

Matcha is a type of green tea rich in antioxidants and other compounds offering an array of health benefits. Most people can ...

Matcha is growing in popularity, with many consumers switching their daily coffee for the green tea. We delve into why ...

Houston pop-up Matcha Girl was at the center of controversy for poor quality matcha, cultural appropriation and high pricing.

Over the past decade, production has nearly tripled, with Japan producing 4,176 tonnes of matcha in 2023. Consumption of the antioxidant-rich green tea 'reached a record high last year ...

As for texture, we looked for a smooth mouthfeel without grit, and a matcha that dissolves easily into water once sifted and whisked or frothed.” All grown on a family-run farm in Uji, JENKI uses a ...

As tempting as your local coffee shop may be, with the right tools, you can save money and time by making matcha at home. Experts I spoke to agree that drinking it comes with plenty of health ...

PARU Tea has evolved from a trendy matcha destination into a space dedicated to single origin, custom loose-leaf tea and tea experiences. But their journey is more than just a business pivot ...