In fact, the Japan Times reported that, while the country’s consumption has declined, the matcha frenzy has skyrocketed ...

Leaders in the matcha industry are predicting a matcha shortage this spring. Sparked by a huge surge in demand, it’s possible ...

Bad news for matcha lovers: the bright-green beverage may see an international shortage as Japan's supply runs low.

Matcha is growing in popularity, with many consumers switching their daily coffee for the green tea. We delve into why ...

Experts are warning of a matcha shortage after the global demand for the viral drink started going through the roof thanks to ...

Although PARU has seen an increased interest and demand in matcha from customers, its suppliers have remained reliable.

Houston pop-up Matcha Girl was at the center of controversy for poor quality matcha, cultural appropriation and high pricing.

The global matcha market is moderately fragmented, with both legacy tea manufacturers and emerging wellness brands competing ...

This barista-loved canister has a plunger lid that removes oxygen, giving a truly airtight seal. Its dark exterior and top ...

Global demand for the antioxidant-rich tea-based powder has increased by almost threefold since 2010, according to reports Toria Sheffield joined the PEOPLE editorial staff in 2024. Her work as a ...

but this time it’s actually about tea. On March 11, Poda, a matcha paste, officially launched on Kickstarter, and its founder Mujtaba Waseem posted a minute-long pitch on social media urging ...