In fact, the Japan Times reported that, while the country’s consumption has declined, the matcha frenzy has skyrocketed ...

"Matcha tea has become popular in the western world with photogenic social media pictures of this bright green drink popping up everywhere," Virginia-based registered dietitian and diabetes ...

Bad news for matcha lovers: the bright-green beverage may see an international shortage as Japan's supply runs low.

The global love affair with matcha is driving up demand and prices as Japan struggles to produce enough of the green tea powder. Global demand for matcha is skyrocketing, but Japan’s limited ...

My only wish is that you snap a few pictures before drinking it because ... (via A Virtual Vegan) Ginger-Orange Matcha Green Tea Smoothie | Munching With Mariyah Ginger-Orange Matcha Green ...

Zendaya and Dua Lipa are among the A-listers who have been snapped sipping "Kermit-coloured" matcha smoothies, cementing the powdered tea's reputation as having the type of "cool-girl wellness ...

At the center of the controversy lies Matcha Girl, a Houston pop-up accused of failing to provide its promised high-quality Japanese green tea. Matcha Girl, headed by social media influencer ...

REDDING, Calif. — There's a scarci-tea of matcha. The Japan Times reported in February 2025 that the global demand for matcha ...

He said, “Matcha is one of my favourite ways of having green tea. Now we know green tea, so you have it in a tea bag and the tea leaves are steeped in the hot water and the polyphenols ...

The global love affair with matcha is driving up demand and prices as Japan struggles to produce enough of the green tea powder.