Houston pop-up Matcha Girl was at the center of controversy for poor quality matcha, cultural appropriation and high pricing.

From lattes to skincare, matcha is everywhere — but Japan’s ability to produce it isn’t keeping pace. Tea farms are ...

Bad news for matcha lovers: the bright-green beverage may see an international shortage as Japan's supply runs low.

This barista-loved canister has a plunger lid that removes oxygen, giving a truly airtight seal. Its dark exterior and top ...

“Most matcha is stale, clumpy and made in China ... or bash on Japanese tea traditions or culture,” he said. “I was talking about stale, oxidized matcha powder, but I completely get that ...

Experts are warning of a matcha shortage after the global demand for the viral drink started going through the roof thanks to ...

Matcha leaves were first studied in 10th century China by Japanese Zen ... grade and culinary grade matcha powder? According to Asako Steward, Japan Tea Ambassador to the UK, the terms ...

Matcha is a type of green tea that has matcha powder ground into it. It is traditionally used in Japan and China, but ...

The price point also tends to be steep for what is mostly ice, milk and syrup. Despite its prevalence in the U.S., matcha is ...

The global matcha market is moderately fragmented, with both legacy tea manufacturers and emerging wellness brands competing ...

“ Matcha Ninja is cold-water soluble and has a lighter taste when mixed with cold water. You can add 1-3g of matcha to water ...