Teahouses and other businesses in the U.S. are bracing for a shortage of matcha, the bright green powder imported from Japan ...

The observatory of iconic Tokyo Tower that rises 333 meters in Minato Ward hosts a matcha powdered tea ceremony called Asacha no Yu twice a month from 8 a.m., before the tourist spot opens to ...

Last year, two of Japan’s largest tea companies, Ippodo and Marukyu Koyamaen, announced purchase limits on matcha products for the first time ever, due to the rising demand across the globe.

Let's talk about the matcha popularity surge! Can Japan keep up with global demand?In recent years, matcha, Japan's iconic powdered green tea has become a global sensation. Once reserved for ...

a famous Japanese tea company that’s been specializing in Uji matcha for over 150 years. Known for delicious matcha sweets, Gion Tsujiri brings its expertise to the collection with a deliciously moist ...

Jasmine Smith: Welcome back to a day in the life living in Tokyo. Today we’re heading to the Harry Potter studio… Ha: And there’s one thing they love about living in Japan – Japanese green tea. Also ...