Experts are warning of a matcha shortage after the global demand for the viral drink started going through the roof thanks to ...

Houston pop-up Matcha Girl was at the center of controversy for poor quality matcha, cultural appropriation and high pricing.

Why are people on TikTok fighting about matcha paste? Poda, founded by Mujtaba Waseem, is at the center of a debate on ...

This barista-loved canister has a plunger lid that removes oxygen, giving a truly airtight seal. Its dark exterior and top ...

Bad news for matcha lovers: the bright-green beverage may see an international shortage as Japan's supply runs low.

The price point also tends to be steep for what is mostly ice, milk and syrup. Despite its prevalence in the U.S., matcha is ...

The global matcha market is moderately fragmented, with both legacy tea manufacturers and emerging wellness brands competing ...

“ Matcha Ninja is cold-water soluble and has a lighter taste when mixed with cold water. You can add 1-3g of matcha to water ...

Although PARU has seen an increased interest and demand in matcha from customers, its suppliers have remained reliable.