MY mascara usually leans towards lengthening formulas, but given a host of launches this year promise colossal volume, it ...

This favourite high street make-up brand has just launched a refillable mascara, and we've been putting it to the test to see ...

For marketing purposes, he adopts his father’s name, becoming Max Factor Jr. He goes on to introduce mascara with a brush applicator and produces camouflage face and body paint for American troops.

Factor created the first lip gloss, pancake make-up, and wand mascara. In its turnover from family to corporate, it was once owned by Proctor and Gamble. Max Factor is now owned by Coty beauty brand.