It has more than 45,000 locations, a $10 billion valuation, and a beloved snowman mascot. Now, it’s eyeing global expansion.
Chinese bubble tea and ice cream giant Mixue has overtaken McDonald’s and Starbucks to become the world’s largest food chain.
The company, whose brand name Mixue Bingcheng means “Honey Snow Ice City,” in Chinese, is capitalizing on the region-wide sweet tooth with affordable offerings of ice cream, coffee and bubble ...
There are a ridiculous number of Mixue Ice Cream and Tea locations ... ice cream, and coffee. As Business Insider notes, the menu offerings are generally quite economical, with the lowest-priced ...