One of Mixue’s biggest advantages is its affordability. It sells soft-serve ice cream for as little as 1 yuan (15 cents) and beverages for 30 cents to $1.20. Unlike traditional restaurant chains ...

Chinese food and beverage brands are gaining fans across Southeast Asia, offering alternatives to big name American chains ...

The menu is short and very sweet. It includes the signature ice-cream cone, variations on bubble tea and a lemonade that made Mixue China’s biggest purchaser of lemons. It helps that Mixue ...