That's all off of selling $1 ice cream and $2 drinks, which customers in Singapore told Business Insider is Mixue's main draw ...

One of Mixue’s biggest advantages is its affordability. It sells soft-serve ice cream for as little as 1 yuan (15 cents) and beverages for 30 cents to $1.20. Unlike traditional restaurant chains ...

India and Vietnam account for roughly two-thirds, while there are relatively more Chinese brands in Singapore and Malaysia, which have sizable Chinese-speaking populations. Nearly all of Mixue's ...