And it’s not just older teens who are shopping. According to a recent report from market research firm YPulse, nearly half of 8 to 12-year-old girls use makeup ... of the most popular tween ...

But it’s best not to overthink or go overboard with skin care for teens and tweens — which explains the recent concern around tweens in Sephora ... beauty (and skin-care) gifts for teen girls.

After a Sephora employee recently went viral on TikTok for sharing a story about a 10-year-old girl being disrespectful and spending hundreds of dollars at the makeup ... on the best of what ...

Social media is driving the “Sephora kids” epidemic, as beauty brands and pre-teen influencers fight for ... has extended its reach into the most tender years of life, convincing six-year ...