And it’s not just older teens who are shopping. According to a recent report from market research firm YPulse, nearly half of 8 to 12-year-old girls use makeup ... of the most popular tween ...

But it’s best not to overthink or go overboard with skin care for teens and tweens — which explains the recent concern around tweens in Sephora ... beauty (and skin-care) gifts for teen girls.

After a Sephora employee recently went viral on TikTok for sharing a story about a 10-year-old girl being disrespectful and spending hundreds of dollars at the makeup ... on the best of what ...