Campaign8mon
Unilever's Omo detergent strongest UK-owned brand in China
To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...
Warc1y
OMO: The 100 Stains Challenge
Challenge:Laundry detergent brand OMO has been very effective at stain removal, but hadn't been as well known for this as its competitors. How could we show OMO's stain removal advantage in a category ...
Campaign4y
Unilever adds GPS devices to Omo washing detergent
To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...
Warc2y
Omo: One Tree At Home. A Forest For Humanity.
Unilever detergent brand OMO ran a purpose campaign promoting environmental sustainability in Vietnam to grow market share, improve brand health and defend its premium price during a national COVID-19 ...
Retail Times11mon
Unilever power brand, Dirt Is Good, harnesses the short-cycle phenomenon with 15-minute laundry detergent
Under its Dirt Is Good brand (known as Persil, OMO and Skip), Unilever has used cutting-edge robotics and AI to develop Wonder Wash, a laundry detergent specifically designed for outstanding ...