One writer turned her face recreated Pat McGrath's viral porcelain Margiela look with the new mask makeup artists have been ...

Paris Fashion Week FW25 marks the final leg of fashion month, a city receiving twice as much attention online than New York’s and London’s combined and tasked with closing out the month every season.

It’s no secret that Taylor Swift, patron saint of red lipstick, swears by Pat McGrath’s popular Elson shade — and now, fans ...

with each and every product being treated like an object of desire.” With Pharrell Williams leading Louis Vuitton Menswear ...

For Pat McGrath, creating award-winning products and the most viral beauty look of all time just wasn’t enough. Today, less than a week before Louis Vuitton’s fall/winter 2025 show, the legendary Pat ...

This is just the beginning,” McGrath tells Vogue mischievously. “We are setting a new standard in luxury beauty.” ...

Louis Vuitton is wading into the beauty market. The label, while better known for its artfully crafted trunks, monogrammed ...

Pat McGrath, the iconic make-up artist ... include carrying cases and more — as a “lifestyle beauty experience that extends beyond product.” He also noted, “We took the time to develop ...

Louis Vuitton is expanding into beauty with the upcoming launch of a beauty brand led by Pat McGrath as Creative Director.