La Beauté Louis Vuitton is coming this fall, with makeup legend Dame Pat McGrath serving as creative ... and now we can say it is finally here!" McGrath has been the mastermind behind the bold makeup ...

For Pat McGrath, creating award-winning products and the most viral beauty look of all time just wasn’t enough ... been appointed as the Creative Director of the highly anticipated makeup line, La ...

Now, this season, makeup artist Pat McGrath staged internet subculture ... Subliminal Palette, McGrath sculpted a software smoke look, while the PermaGel Ultra Glide Eye Pencil rimmed the lash ...

One writer turned her face recreated Pat McGrath's viral porcelain Margiela look with the new mask makeup artists have been ...

Louis Vuitton is wading into the beauty market. The label, while better known for its artfully crafted trunks, monogrammed ...

This is just the beginning,” McGrath tells Vogue mischievously. “We are setting a new standard in luxury beauty.” ...

It’s no secret that Taylor Swift, patron saint of red lipstick, swears by Pat McGrath’s popular Elson shade — and now, fans ...

Experts weigh in on Pat McGrath Lab's diminished valuation and shot at restoring its former status within the beauty industry ...

If not‭, ‬it’s understandable‭, ‬given that McGrath shies away from heavy marketing or citywide pop-ups like many beauty ...