Marketing is all about persuasion. Of course, you could argue that some of the most successful brands of all time—Coca-Cola or Nike, say—got to where they are not by convincing people that their ...

Political campaigns invest significant resources in attempts to persuade voters to pick one candidate over a competitor from a rival party, but the impact of these efforts appears to be negligible at ...

When you persuade someone in your writing, your aim is to get them to agree with your point of view. Watch this video where teacher Mr Smith explores persuasive writing and gives you some examples ...