Pierre Balmain’s story has always been intermingled with scent. His fashion house began in 1945, and its first fragrance Élysées 64-83 came out a year later, followed by Vent Vert in 1947.

Rousteing has always loved perfume and has a long-standing link to Balmain. When he was appointed to the house in 2011, his grandmother reminded him she used to wear Ivoire, dating from 1979. Pierre ...