is something about a product that makes it more appealing than its competitors. Examples include being the best quality, having the lowest price or having a feature that none of its competitors have.

Not every product can have the lowest price. Therefore, it is important for businesses to use the marketing mix to highlight other ways that they have added value to their products and make their ...

The written document that describes your advertising and marketing efforts ... in law that could affect a new product introduction if you're an inventor, for example. In one page or less, list ...