Making your perfume last all day isn’t just about how much you apply or put but about using the proper techniques.

From choosing the right formulation to applying it correctly, small changes can make a big difference in extending the life ...

Wondering where to apply cologne? After a shower, spray along your pulse points, specifically your neck, chest, and wrists.

The summer heat can make your perfume fade away quickly. Follow these easy tips to enjoy a long-lasting fragrance throughout ...

The first, and most obvious, is applying to your pulse points. “Perfumes—whether ... this disrupts the perfume’s top notes and can make them fade faster, says Nordstrand.

And don’t forget some tried-and-true skincare practices to get the most out of those pulse points. As French-Armenian perfumer Francis Kurkdjian tells Vogue, perfume doesn’t last long on dry ...

Always make it a point to apply your perfume post-moisturizing to reap the benefits. 4. Target your pulse points. Knowing where to apply your perfume can significantly affect its longevity.

Learn how we test. Where to spray perfume is pretty straightforward—once you find a scent (or scents) you love, you can feel free to spray in a cloud and walk through, mist on your pulse points, or ...