As the name suggests, purple shampoo uses violet pigments to tone and neutralize hair, allowing it to counteract unwanted brassiness and yellow/orange hues ... feeling soft after cleansing and ...

The purple acts to neutralise any orange ... blonde hair, this is the shampoo for you. Violet pigments help to illuminate blonde hair, revealing a brighter, cleaner colour after just one wash.

Why do I need a blonde shampoo? Before you ... of the colour. After a while, you'll notice your hair starts to fade and becomes dull. Thankfully though, a really great purple shampoo will ...

Andie MacDowell's secret for maintaining her vibrant and voluminous gray locks is in this under-$20 L'Oréal Paris purple shampoo and conditioner set.