"My hair is bleached ash blonde from dark brown so it’s very very dry, and most purple shampoos tend to strip my hair of ...

What you really need? A purple shampoo. Yep, unlike darker brown hair colours, blonde hair has an annoying tendency to fade and become brassy. Thankfully a toning purple shampoo can help prevent this.

What you really need? A purple shampoo. Yep, unlike darker brown hair colours, blonde hair has an annoying tendency to fade and become brassy. Thankfully a toning purple shampoo can help prevent this.

Want to create the illusion of brighter, blonder hair with every wash? It’s time you tried a purple shampoo ... and orangey tones fade into oblivion. This vegan shampoo not only flushes out ...

This brightens old hair dye and boosts its undertones as well as preventing fade and ramping up the shine. So when you wash with this particular shade of shampoo, it deposits purple pigment into ...