True Religion’s distinctive, $400 jeans were everywhere in 2005 ... And the blonde models have been replaced by predominantly Black and Latina hip-hop artists, a group that continued to evangelize ...

True Religion has new owners after the jeans company made a comeback in the aftermath of two bankruptcy filings. The Y2K-era jeans brand, now an urban staple and popular in the hip hop community ...

True Religion’s distinctive, $400 jeans were everywhere in 2005: in paparazzi shots of early reality stars Paris Hilton and Jessica Simpson, lyrics of “My Humps” by the Black Eyed Peas ...