It is native to hot and dry regions in Mexico, where it can be harvested year-round. "Tequila Patron is exclusively 100% agave, the Weber Blue Agave. And this is what makes it special because the ...

Patrón says all the tequila it has ever made since 1989 has been free of additives. The brand is now ready to get loud and talk about it. This week, Patrón is debuting a new additive-free ...

Patrón has long been a staple top-shelf tequila, but the storied brand's new El Cielo release is primed for nothing short of transcendence. Patrón El Cielo—which mean's "heaven" in Spanish ...

Created similarly to how Patrón creates its Burdeos is Jose Cuervo's Reserva de la Familia Añejo Cristalino Organico. This tequila is finished in Pedro Ximenez sherry casks, which impart stone ...

Patrón, a Bacardi-owned tequila brand, is making a loud, clear and billboard-sized statement. The tequila brand has today launched ‘100% Additive-Free Tequila,’ an integrated campaign ...

This year marks the 30th anniversary of Reserva de la Familia. According to the brand, this tequila was reserved for the Cuervo family and its closest friends (hence, the name) until 1995 ...

“We’ve had phenomenal success with Reserva,” Johnson says of the luxury label that retails for around $140 a 750-ml. bottle. “The fortunate reality today for the Tequila category is that we’re ...