Roblox has about 98 million active daily users, with 80% of them below the age of 25. On average, users spent a total of 21.7 billion hours on the platform just in its first quarter this year, up ...

Generation Alpha’s FarmVille Is Growing Like Crazy in Roblox On Saturday, more than 16 million people were planting seeds and collecting exotic pets within Grow a Garden at the same time. Many ...

By Gen Alpha, we’re referring to the cohort born from 2010 to 2024, the oldest being 14. Approximately 49% of Gen Alpha own tablets, and their use of technology and social media is only increasing.

Partnering with Gamefam, UM & WildBrain, the trio found that the answer is Roblox, where 77 million daily active users across Gen Z and Alpha spend over two hours a day on average – more than ...

How e.l.f. is using Roblox to train Gen Z and Alpha to learn capitalism Fast-growing beauty brand wasn’t a first mover in Roblox, but plans to stick around long term By Jack Neff .