Like other UGC assets, users will be able to purchase bodies and heads through either the Roblox Marketplace or within experiences. Creators will receive 30% of the proceeds in both cases.

UGC stands for User-Generated Content. In Roblox vocabulary, it's all about items and assets created by the players themselves. You can think of it as an opportunity given by the game devs for you ...

The Roblox UGC title Adopt Me! broke 1.6 million concurrent players in April, and it has had 5.7 billion plays since its launch in 2017. Developers — many of them kids and teens — earned more ...

Geared towards UGC creators and developers, the new tool provides an opportunity to track trends in Roblox games and optimise strategies, analysing pricing, game updates, player engagement and more.

Adapting to the UGC model also requires preparing for faster brand evolution. Given the democratic, dynamic nature of UGC, brands may evolve much more rapidly than under traditional models.

One of Roblox's unique features is the ability for users to create and sell their own virtual items, including accessories and clothing, through the Roblox UGC (user-generated content) marketplace.