It's fair to say that cider is in drastic need of an image overhaul. The much-maligned drink has a terrible reputation - associated with teenage binge-drinking, and two-litre bottles of Devil's ...

Two important insights were key to developing a campaign for Scrumpy Jack. Firstly, Scrumpy Jack is an inherently powerful brand. Merely by sitting on the bar, it is a perfect advertisement for cider.

As for the name, Crandon said Scrumpy Jacks is a hard cider manufactured in England. Crandon said he liked the name, especially since his father’s name is also Jack.

Premium cider brand Scrumpy Jack is urging drinkers to “Bring the Country Back” in a press, radio and outdoor campaign in London and the South-east. The campaign, created by Leo Burnett, invites ...

Almar Orchards pressed its first cider in the 1850s and essentially uses the same apples from the same orchards today. JK's Farmhouse Ciders Scrumpy is now available in 24 states and Japan ...