Firstly, Scrumpy Jack is an inherently powerful brand. Merely by sitting on the bar, it is a perfect advertisement for cider. Secondly, prior to the BST.BDDP campaign, mainstream cider brands ...

This should take about 30 minutes. 1. Soak the gelatine in cold water until soft. 2. Place the cider, vinegar and sugar into a pan and bring to a gentle simmer. 3. Take of the heat and stir in the ...