Firstly, Scrumpy Jack is an inherently powerful brand. Merely by sitting on the bar, it is a perfect advertisement for cider. Secondly, prior to the BST.BDDP campaign, mainstream cider brands ...

Cider has recently become the most dynamic and innovative category in the UK long alcoholic drinks sector. Scrumpy Jack is an established English cider brand, which had limited marketing support until ...

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This should take about 30 minutes. 1. Soak the gelatine in cold water until soft. 2. Place the cider, vinegar and sugar into a pan and bring to a gentle simmer. 3. Take of the heat and stir in the ...