Case in point? Plum eyeshadow is trending. According to a new report from Afterpay, searches for “plum eyeshadow” are spiking ...

Jennifer Lopez has proven that she is considered the ultimate diva of not just pop music but also her fashion and beauty game ...

Dua Lipa's tresses matched steps with her beauty game by being styled into a wavy open hair look in a gradient waterfall look ...

And not just because we’ve got smoky eyes on the brain lately. The star’s makeup, worn to the L.A. premiere of The Incredible Burt Wonderstone, is classic, elegant and easy to replicate yourself.

A brilliantly bronze smoky eye is a make-up look we should all master. Here are nine of the best eyeshadow palettes for the job. Whether you’re pretty low-key when it comes to make-up or you ...

Keep things modern by switching out your standard bronze, black and grey shades with pops of orange, pink and purple. Green eyeshadow looks gorgeous on brown eyes. Update your smoky eye with this ...