On social media, the hashtag ‘Soft Goth’ (denoting style inspo that errs on the romantically crepuscular, rather than full-on Sisters of Mercy shriek wear) is a helpful starting point.

"I love a wet, reflective element in a gothic look," notes Davy. If '90s soft goth is defined by a punk, rebellious edge, then Victorian doll makeup dials up the romance. There's arguably no ...

A celebration of the romantically macabre, gothic subculture has its roots in Romantic literature, Victorian death rituals and subversive feminist movements of the 60s and 70s. But it’s also ...