For a long time, B2B brand managers believed that the benefits of sonic identities belonged to B2C companies. Unlike consumers, B2B customers supposedly made decisions based on fact and functionality, ...

Ice cream brand Magnum has released an immersive new campaign that makes ingenious use of sonic branding. Capitalising on the ...

As digital interactions get increasingly audio-driven, brands that master sound today will resonate the loudest with ...

Did you know that this classic American drive-in used to go by a different name? Here's how Sonic got its name.

Stephen Arnold Music (SAM) created original music and sonic branding for TGL presented by SoFi, the first-of-its-kind team golf league that debuted this winter in primetime on ESPN to huge … The post ...

From smart speakers to the Internet of Things, consumer relationships with brands are increasingly shaped by sonic experiences Consumers can process sonic information much faster than the text ...

This sonic branding initiative deepens the emotional connection between the brand and its audience, seamlessly integrating across Asian Paints’ diverse content and media properties. Advertisment ...

Asian Paints has launched a unique sonic identity designed by BrandMusiq, reinforcing the brand’s commitment to innovation and emotional connection. This new soundscape enhances the brand ...

Riyadh : Riyadh Air has released its captivating new sonic brand,“Sound of a New Era,” revealing one of the first key guest experience touchpoints, with seats, airport and inflight products ...