Previously only available in Sephora stores, the oft-viral color cosmetics brand will enter more than 600 Ulta doors in March.

Who's winning Sephora's blush business? Perhaps unsurprisingly, Selena Gomez's Rare Beauty - credited by many for sparking the initial, 2022-era blush craze with its viral Soft Pinch liquid ...

Milk Makeup recently announced the launch of their new product, the Watermelon Jelly Glow, on Instagram. It's a serum-based product that claims to give dewy hydration for a youthful look.