Who's winning Sephora's blush business? Perhaps unsurprisingly, Selena Gomez's Rare Beauty - credited by many for sparking the initial, 2022-era blush craze with its viral Soft Pinch liquid ...

Milk’s Ulta foray is the latest in a slew by formerly Sephora-native brands. “The addition [of Milk Makeup] is one of the many ways we’re growing our assortment to meet the diverse needs of ...