Advertisers shelled out up to $8 million for a spot during Super Bowl 59. Ad industry executives still consider the price tag ...

As the Super Bowl fuels spending on food, betting, and entertainment Flutter Entertainment, Wingstop and DoorDash stocks are ...

Our conversation delved into the nuanced strategies that drive successful partnerships, offering valuable lessons for brand ...

Every single year we get a new Super Bowl to add to this list. But every single year, it seems, we get a new Super Bowl to ...

Every year, without fail, the Super Bowl is the most-watched television event in the country. And frankly, nothing else comes ...

One factor that could push Fox’s Super Bowl audience to a new high is a streaming feed of the game that will be available on ...

Humor and celebrity cameos are in at this year’s Super Bowl, while gambling and cryptocurrency are out. That’s the game plan for the 50 brands advertising during Sunday’s big game, which features the ...

From Brady to the future of pregame shows to predicting the ratings, The Athletic's media columnists analyze the big game.

Each edition, the color of the Gatorade that drenches the Super Bowl-winning coach becomes a mystery, and it's not just a ...

In the past three years, according to research performed by marketing professor Kim Whitler, the number of Super Bowl ads that have had male-only celebrities has declined by 26% compared to a similar ...