W hen Swatch and Omega released its game-changing MoonSwatch in 2022, demand was so high that it wasn’t long before the pair ...

Forty years ago, in a time prior to mumble rap, when Raygun was yet to be conceived, a revolution was brewing. Deep in the ...

It’s that spooky scary season we’ve all come to love and everyone seems ready to join in on the action, even the most ...

Such is the case with Swatch’s Internet time, which is told in something called “.beats”. Rather than using hours and minutes, the solar day in the .beat system is divided into 1,000 parts ...

Swatch Group owns a good share of the Swiss watch industry, seeing turbulence throughout the introduction of the Apple Watch and through economic issues. Despite a broad brand portfolio ...

Swatch Group just opened its first Hamilton Watch store in the U.S. It’s located in Lancaster, PA where the brand got started in 1892. It’s a welcome homecoming, since many locals grew up as ...

Says Swatch: “Both the moon and the Earth take approximately 29.5 days to go through all their phases, but in reverse order. This means that, for instance, when we see a full moon from Earth, an ...

It’s been a good few months since Swatch and OMEGA have released a new MoonSwatch. Introducing the Mission to EarthPhase, a non-limited Speedmaster-inspired chronograph that arrives in light ...

Welcome to Dialed In, Esquire’s column bringing you horological happenings and the most essential news from the watch world. Four decades ago, the folks at Swatch decided to host the first-ever ...

OMEGA and Swatch are back again for its final special edition watch of 2023. For the last full moon of the year, the latest MoonSwatch pays tribute to the Cold Moon with a sparkling snowflake ...

A partnership between Swatch and Tate Galleries is a natural one for the watchmaker, which has long celebrated its artistic links, working with artists including Keith Haring, Yoko Ono (whose show, ...

The Bioceramic MoonSwatch MISSION TO EARTHPHASE celebrates our two nearest celestial bodies, the Earth and the Moon. Swatch’s ...