CEO Dirk Van de Put on the surprising reason the company has to tinker with the iconic chocolate bar.

The Toblerone logo isn't just a mountain range. There is, as one Imgur user noted, a bear hidden cleverly in the design.

ALBAWABA — World-famous Swiss chocolate brand Toblerone will gradually lose the Matterhorn mountain peak from its logo once its new plant in Slovakia opens, its owner since 2012 said on Monday.