But one thing Williams has never done is grace the cover of a box of Wheaties—until now. With the slogan “The Breakfast of Champions,” General Mills has been celebrating extraordinary ...

And for someone like me who loves video games, it was cool. Almost as cool as having yourself appear on the Wheaties box." From 2004 to 2007, Arenas was arguably one of the top guards in the ...

Wheaties to feature Greg Louganis in wake of documentary, petition Diving great Greg Louganis will be featured on Wheaties boxes for the first time next month, in the wake of an online petition ...

Former NBA star Shaquille O'Neal tells us why he didn't sign a deal with Wheaties, even though they asked him twice, and how he chooses his endorsements. The following is a transcript of the video.

Former NFL defensive end J.J. Watt, Pittsburgh Steelers linebacker T.J. Watt will become first brother pair to appear on Wheaties box. Buffalo Bills offensive tackle Dion Dawkins on playing with ...

Brian Hoogeveen, The Cash Man from Americash Jewelry & Coin Buyers, joins Jon Hansen to talk about items that could be worth money. A Wheaties box of cereal with Michael Jordan on it, coins, ...

It’s still a thrill and an honor for Olympics athletes to appear on the Wheaties box, but their images apparently aren’t doing much to sell the cereal: The 91-year-old brand is lagging behind ...

NFL brothers, T.J. Watt and J.J. Watt, are the first duo and first brothers to be featured on the Wheaties iconic orange cereal box that will go on sale in August.

"Representing alpine skiing and joining so many amazing athletes who have appeared on the Wheaties box is a great honor," said Shiffrin. "This has been an unbelievable experience and proves that ...