Houston pop-up Matcha Girl was at the center of controversy for poor quality matcha, cultural appropriation and high pricing.

Rising demand and supply chain issues may lead to a global matcha shortage this spring. Learn why it’s happening and how to ...

As tempting as your local coffee shop may be, with the right tools, you can save money and time by making matcha at home. Experts I spoke to agree that drinking it comes with plenty of health ...

A growing number of women are eschewing their flat whites for a shot of matcha instead. And with promises of improved energy, ...

From lattes to skincare, matcha is everywhere — but Japan’s ability to produce it isn’t keeping pace. Tea farms are ...

In fact, the Japan Times reported that, while the country’s consumption has declined, the matcha frenzy has skyrocketed ...

Matcha is a type of green tea that has matcha powder ground into it. It is traditionally used in Japan and China, but ...

Coffee and matcha are both known for their energy-boosting benefits. However, they also offer an array of health benefits.

Although PARU has seen an increased interest and demand in matcha from customers, its suppliers have remained reliable.