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How a 41-year-old former ad man birthed a $1.4 billion beverage unicorn by putting water in a can: ‘There’s no reason that only beer can have that kind of cool look and feel’
Now valued at $1.4 billion, a rare unicorn in the age of ... screaming skulls on tallboy cans of water promising to “murder your thirst,” hoping the drink would catch the eye of Gen Z ...