Moreover, iconic packaging shapes—such as Coca-Cola’s contoured bottle or Toblerone’s triangular design—enhance brand memorability. These unique forms make products instantly recognisable ...

One key aspect of packaging design that is sometimes overlooked is the influence of culture. Different regions, traditions, and societal norms shape how products are packaged, perceived ...

In the fast-paced world of retail, every detail matters—especially how you store, display, and ship your products.

Simon Ellis, Managing Director of strategic creative agency Into The Light ... 3D structures: Ellis highlights that unconventional packaging shapes can stand out on shelves and pique curiosity.

Alma Products expands its UK-made thermoformed tray range, offering customised, food-safe packaging for meat, produce, bakery ...

Announces an additional week for this year’s entries.