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Lay's Just Launched a Brand-New Potato Chip Flavor
Lay's new Sweet Potato Poppables will maintain that signature light and crunchy potato chip base. This version, however, is ...
Marketing Dive9y
PepsiCo?s Lay's chips tears into personalization via mobile bag challenge
PepsiCo?s Frito-Lay division is leveraging an interactive tool and personalized packaging heading into the Memorial Day holiday by letting consumers on mobile create custom digital bags of Lay?s ...