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This is the only purple shampoo that actually blends my blonde and tones brassiness—and it's only £14
"Purple shampoo is amazing on pale blonde hair ... Fudge's makes a noticeable difference to my lengths; these before and after pictures are taken just several weeks apart during my current four ...
NBC News2y
The best purple shampoos for blonde hair, according to hairstylists
If your hair is naturally blonde, color-treated blonde or gray, experts recommend adding a color-depositing shampoo ... other purple shampoos, this one leaves their hair feeling soft after ...