The Ray-Ban Meta smart glasses have been named one of Oprah's favorite things and are gaining traction: At one point in July, Meta CEO Mark Zuckerberg said, "Demand is still outpacing our ability to build them.

Following in the footsteps of Meta, which recently added AI to its Ray-Ban specs, Apple could be developing its own version of smart glasses, Bloomberg reported. The iPhone maker recently conducted an internal study under the code name Atlas to workshop the idea and gather insights on existing products from its staff.

A new internal study will analyse existing smart glasses from rival firms to explore opportunities for Apple. With Apple reportedly planning a major Vision Pro upgrade in 2025 and