Former NBA star Shaquille O'Neal tells us why he didn't sign a deal with Wheaties, even though they asked him twice, and how he chooses his endorsements. The following is a transcript of the video.

Some 474 athletes have appeared on the Wheaties box, starting with Lou Gehrig in 1934; the most recent are winter Olympians Mikaela Shiffrin and Sage Kotsenburg. Post Share ...

It also aligns well with our target customer and offers an interesting way to connect with our Team Wheaties athletes, in this case Adrian Peterson,? she said. ?The campaign will last as long as ...

Advertisements that featured one of the world's most popular athletes as a spokesperson helped General Mills, Inc., generate record sales for Wheaties, its oldest brand of cereal. We’re long-term ...

Former NFL defensive end J.J. Watt, Pittsburgh Steelers linebacker T.J. Watt will become first brother pair to appear on Wheaties box. Buffalo Bills offensive tackle Dion Dawkins on playing with ...

Jenner later received the James E. Sullivan Award as the top amateur athlete in the United States and was featured on the Wheaties cereal box, one of the sports world’s most impressive honors.

Get a good night's sleep before Alabama football's Pro Day event on March 19, eat your Wheaties that morning ... NFL scouts why he's one of the elite athletes available in the 2025 NFL draft.