On Tuesday, Williams, 37, announced via Instagram that she would be joining this exclusive club, becoming the latest athlete to earn the honor. “In 2001, Wheaties paid homage to a true champion ...

Former NBA star Shaquille O'Neal tells us why he didn't sign a deal with Wheaties, even though they asked him twice, and how he chooses his endorsements. The following is a transcript of the video.

"Representing alpine skiing and joining so many amazing athletes who have appeared on the Wheaties box is a great honor," said Shiffrin. "This has been an unbelievable experience and proves that ...

Some 474 athletes have appeared on the Wheaties box, starting with Lou Gehrig in 1934; the most recent are winter Olympians Mikaela Shiffrin and Sage Kotsenburg. Post Share ...

Advertisements that featured one of the world's most popular athletes as a spokesperson helped General Mills, Inc., generate record sales for Wheaties, its oldest brand of cereal. We’re long-term ...

Former NFL defensive end J.J. Watt, Pittsburgh Steelers linebacker T.J. Watt will become first brother pair to appear on Wheaties box. Free agent offensive lineman Justin Pugh on NFL BizWeek ...

Jenner later received the James E. Sullivan Award as the top amateur athlete in the United States and was featured on the Wheaties cereal box, one of the sports world’s most impressive honors.

*Refers to the latest 2 years of stltoday.com stories. Cancel anytime. MILWAUKEE (AP) — Kentucky’s Amari Williams apparently just needed a breakfast reminder of his home country to spark him ...