Coco Gauff is on the cover of a Wheaties cereal box as she prepares to defend US Open title
Coco, the defending U.S. Open champion, and Billie Jean King will be on stage at the USTA Billie Jean King National Tennis ...
Harvard Business Review1y
The Breakfast of Champions: No Longer a Champion Itself?
It’s still a thrill and an honor for Olympics athletes to appear on the Wheaties box, but their images apparently aren’t doing much to sell the cereal: The 91-year-old brand is lagging behind ...
Business Insider7y
Why Shaq turned down being on the cover of a Wheaties box twice
Former NBA star Shaquille O'Neal tells us why he didn't sign a deal with Wheaties, even though they asked him twice, and how he chooses his endorsements. The following is a transcript of the video.
Houston Texans1y
J.J. Watt will be featured on a limited-edition Wheaties box!
NFL brothers, T.J. Watt and J.J. Watt, are the first duo and first brothers to be featured on the Wheaties iconic orange cereal box that will go on sale in August.
Warc2y
General Mills, Inc.: You Better Eat Your Wheaties campaign (1988)
Advertisements that featured one of the world's most popular athletes as a spokesperson helped General Mills, Inc., generate record sales for Wheaties, its oldest brand of cereal. We’re long-term ...