Rockstar needs a little energy. Pepsico, which acquired the energy drink for $3.85 billion in 2020, is hoping refreshed branding will help the sluggish brand gain market share—and in a ...

Rockstar Energy has added a Zero Sugar Peach flavour to its portfolio. The move comes as shopper demand for energy drinks shows no signs of slowing, with stimulants now worth £1.8bn having grown by ...