The Caterpillar Yellow color has remained the same for 25 years, but the company still periodically tweaks its logo. In 1989, ...

This is the logo ... the event name. The word "tour" reveals a cyclist. The O makes up the back wheel of a bicycle and the U is the seat. The R is a riding cyclist. The additional yellow circle ...

One commonality that seems to have been overlooked until recently, though, is that almost all of their logos use the color yellow. According to color psychology, yellow has long been associated ...