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Purple shampoo can stain—your hair, your hands ... “Purple shampoo aids in helping brassy and yellow tones, but it isn’t a permanent solution,” says O’Connor. “If you find that ...

As the name suggests, purple shampoo uses violet pigments to tone and neutralize hair, allowing it to counteract unwanted brassiness and yellow/orange hues that can develop over time, according to ...

Purple shampoos work on the basis of simple colour theory. The purple acts to neutralise any orange and yellow tones in blonde hair, transforming your colour to a cooler, ashier blonde.

Andie MacDowell's secret for maintaining her vibrant and voluminous gray locks is in this under-$20 L'Oréal Paris purple ...

"Purple shampoo neutralises the yellow in blonde hair, leaving a creamy to ash result," explains leading colourist and celebrity favourite, Josh Wood. "This is because yellow and purple sit ...

A purple shampoo. Yep, unlike darker brown hair colours, blonde hair has an annoying tendency ... The purple pigments pack a serious punch, allowing it to quickly zap any brassy yellow tones and leave ...

A purple shampoo. Yep, unlike darker brown hair colours, blonde hair has an annoying ... allowing it to quickly zap any brassy yellow tones and leave strands looking ashy and cool.